How global is the appeal of your three main texts?
Nirvana released their second studio album 'Nevermind' in 1992. Nirvana were a Grunge band, drawing musical influences from Punk, Pop and Heavy Metal, thus widening their appeal. The use of digital technology affected the global success of Nirvana, and in the early 90's Nirvana were heavily reliant on formats such as Radio, Word of Mouth, Magazines and Television to gain popularity. In December 1991, Nirvana were scheduled to play their new single 'Lithium', however decided to play the heavily punk influenced 'Territorial Pissings'. Similarly in 1991, Nirvana deliberately mimed 'Smells like Teen Spirit' on Top of the Pops in an attempt to project their anti-establishment ethos. Pulling such publicity stunts skyrocketed global sales of their album, and earned them huge publicity in an age extremely different to today's age of iTunes and MP3's.
In 2011, London based experimental band 'Radiohead' released their eighth studio album 'The King Of Limbs'. Their website has been of great importance to Radiohead in the promotion and popularity of 'The King of Limbs' as with their previous 2009 release 'In Rainbows' which was released independently, after their 7 year contract expiry with EMI. 'In Rainbows' was primarily exclusively released on their website in a 'Pay What You Want' experiment, which earned them the most Gross Revenue of all of their releases, due not having to pay a cut to EMI. The 'In Rainbows' box set, released after the initial experiment, sold 100,000 copies, notably less than their other releases however it was redundant due to the huge global success the band had already achieved, and the high publicity and revenue generated. 'In Rainbows' success' paved the way for 'The King of Limbs', which was similarly promoted through their website and produced without the medium of a record label.
No comments:
Post a Comment